A Testimony worth 1,000 words

By Melissa Dillon, Marketing Manager at SHIELDS® Windshields

 

In my nine years of working at SHIELDS®, I have come across and heard many different stories about how our windows protect operators all over the world. While using machines to tear up some serious trees to as simple as shutting a glass door a little hard and it shattering everywhere. I’ve heard a lot! I recently came across a story and I had to share this customer’s experience and my perspective of the whole experience of our window.

Let’s start from beginning. D (customer) came across our ad on Facebook. It’s our favorite commercial here and has been seen by a couple million people across several platforms.

View our commercial here >> https://www.youtube.com/watch?v=TxwbvplPGKU

D saw it and immediately thought of his Bobcat® skid steer. D contacted us through Facebook messenger and spoke with 4 different people on our Team over a span of 9 days. He had lots of questions and we educated him why he needed a SHIELDS® Window. We did not sell him – that’s a big difference with us – we don’t sell our windows. We educate people as to why they need our window on their machine. After upgrading his equipment, and seeing our ad, he decided he needed to upgrade his safety on the window as well to a 1/2″ thick window.

Once he decided to purchase the window, he installed it and the very next day the window was hit with the 6-foot mower blade from his mulcher. The window was hit square in the middle in an unmeasurable velocity from close range. D reached out to us, sent us pictures and offered up a testimony. What a testimony it is! We spoke on the phone and it was such a great phone call. I could hear the relief in his voice and he even stated that he doesn’t think he’d be here to tell us the story without our window.

This story is amazing, absolutely. Amazing the timing and amazing our windows ability to protect the operator in the unthinkable situation.

What amazes me just as much it how this story has affected our Team here. We make and sell 100’s of windows a day – it’s easy to forget why we do this. This – this is why we are here. This is why we do what we do. This is why we are so proud of our product and proud to educate our customers about it. We shared these photos with our entire production, shipping, and management team. Everybody’s reaction was priceless and genuine.

I watched the whole process unfold. Our Team was quick to answer and respond to every question – not with push or pressure, but with grace, thoughtfulness and education. I watched how quick our shipping team worked to get it off the shelf and out the door before the weekend. Not to mention the care engineering and production put into our windows from the very beginning to make sure the window is performing at its very best.

Our President, Brad Shields, this hit him a little differently. For those who don’t know Brad, these windows are his baby. He was born into this company and started the SHIELDS® line 25 years ago from our company’s birth in 1975. To hear a story like this, doesn’t make him happy we made a good sell, but that we provided the safety D needed in that moment. His joy and happiness for our Team overwhelmed him and fueled a fire not many will ever understand. He said, “This is why we do what we do”. He couldn’t wait to express his gratitude to D for sharing this story and being able to share it.

This company is so much more than a window supplier. Our customers know we are providing something wonderful for their machine so they can go home each night to their families after a good and safe day’s work. Pride. Joy. Quality. We put the Performance in Safety – and we know it.

Please, please – if you have a skid steer, excavator, loader, you name it – you and your family deserve to have our window on it! No gimmicks, not a sales pitch, just an honest opinion from a marketing manager happy to educate the world of our windows!